What's your keyword?

What's your keyword? No, that's not the latest bad pickup line.  But really (pardon the pun) the key to being found online.  In the old days people might go to a phone book and look for the right header, and find the listing underneath.  Remember all the frustration when they used a completely different header than what you thought it should be?  Today we can toss the phone book to the dogs (literally!) because almost everyone now goes to either a search engine or an online network (like our DWCLinkedIn Group or DWC Faces - both available to paid members) and types in keywords .  But just like in the YellowPages, if you don't have the right keywords, your clients might not be able to find you! While some of your keywords will be obvious: first name, last name, occupation, company.  Don't just leave it at that.  If you're a lawyer, what if someone types in "attorney"?  Best to put both, and perhaps your specialty.  "Financial advisors" might want to make sure they put that as well as "financial services" as a keyword.  Or, what if you do public speaking as a way to promote your business?  You might want to put down "speaker," even if that's not your day job. Keyword tip:  Pretend you're a potential client who needs the type of service you offer, but doesn't know you or your company.  What keywords would you type in?  Then ask a few of your friends to do the same test and compare what keywords they used.  You might be surprised at what you find (or don't find).